Jobs for America Act Vital for Economic Recovery
Posted by guest in Uncategorized on 03 10th, 2010| icon3Comments Off

WASHINGTON, March 10 /PRNewswire-USNewswire/ — The National League of Cities President, Ronald Loveridge, mayor of Riverside, California, releases the following statement in response to the Jobs for America Act introduced today. Statistics and research demonstrating the vital need for the legislation is also included after the statement.

“I would like to thank the Congressmen for their leadership in sponsoring this vitally important bill. This is a key piece of legislation that comes as cities face the worst of the economic storm, with revenues down and service needs at their highest. Our research at the National League of Cities shows the ability of cities to meet their financial needs is now in jeopardy and will most likely worsen substantially through the rest of 2010.

“The actions of cities are not insignificant, as collectively we are the nation’s fourth largest employer. The economy cannot recover quickly if cities falter, and so federal action now is essential.

“Cities continue to make the difficult choices of cutting services and furloughing workers. We are now beginning to see cities cut fire and police services – activities essential to the quality of life and safety of citizens in our communities. Traditionally, this is an option of last resort, and only serves to demonstrate the arduous situation facing cities.

“The central focus and approach of this new legislation is something that we at the National League of Cities have advocated for some time.

“It will provide much needed assistance to cities as they seek to protect public safety and avoid laying off municipal workers, which would only dig a deeper hole out of which America’s economy would have to climb. It also will help build a foundation for future growth by making available funds to cities that can be used to create useful jobs in both municipal and nonprofit agencies, and in the process put large numbers of unemployed Americans back to work.

“This bill will be one of the National League of Cities’ top priorities next week at our conference when we meet with administration officials and have our members meet with Members of Congress.

“We are looking forward to working with the Congress and the President to pass this much needed, and enormously helpful job creation measure.”

Background information:

While the nation’s economy may be approaching the late stages of the worst economic downturn since the Great Depression, local government budget tightening and spending cuts over the next several years could well impose a significant drag on the nation’s economic recovery.

According to the latest NLC research brief, issued in January, cities face layoffs, canceled contracts with small businesses and vendors, reduced services and sizable budget shortfalls for 2009 that are expected to grow much more severe and widespread from 2010 to 2012.

With the pace of recovery still sluggish, the consequences of the recession will be playing out in America’s cities and towns, on Main Street and in the lives of families for years to come. Among the findings:

  • The municipal sector will likely face shortfalls between $56 billion and $83 billion in 2010-2012.
  • The low point for cities in any recession is typically two years after the onset of the recession of the economy at large.
  • This indicates the low point for cities will be 2011.
  • Cities are responding with layoffs, furloughs, payroll deductions, capital infrastructure delays and cancellations, and cutting services.
  • State aid to cities will be cut in the range of $21 billion to $30 billion in 2010-2012.
  • 91% of cities cut spending in 2009, with 82% expecting to make more cuts this year.
  • 14% of cities have already cut public safety services.
  • Using a variety of data points, NLC calculates the state and local cuts will translate into layoffs of 600,000-700,000 people in 2010 and another 900,000 in 2012 in state, local and private sectors.

The National League of Cities is the nation’s oldest and largest organization devoted to strengthening and promoting cities as centers of opportunity, leadership and governance. NLC is a resource and advocate for 19,000 cities, towns and villages, representing more than 218 million Americans. www.nlc.org.

SOURCE National League of Cities

PLAINSBORO, N.J., March 9 /PRNewswire-USNewswire/ — CMC Energy Services won top prize Friday for Outstanding Energy Savings and Quality of Work serving low-income families in New Jersey’s Comfort Partners program. The award was presented at the Affordable Comfort, Inc. (ACI) Conference and Awards Banquet, the state’s premier event for high performance, energy efficient homes. The award was based on earning the highest estimated energy savings and highest inspection ratings per home in the Comfort Partners category, New Jersey’s energy saving and education program for qualified low-income customers. The conference was held at the Trump Plaza Hotel in Atlantic City, March 4 and 5.

CMC has helped over 3,500 New Jersey low-income customers save energy and money and live more comfortably. Since 2005 CMC has administered the state’s Comfort Partners program for PSE&G, JCP&L and Elizabethtown Gas. Program services include performing comprehensive energy audits, educating the customer about how to efficiently manage their energy use, and overseeing the installation of energy efficient home improvements, including insulation, blower-door guided air-sealing, duct sealing, refrigerator replacement, HVAC maintenance, and efficient lighting. CMC runs a full call center, performs test-in test-out quality control inspections and provides evaluation, measurement and verification reporting services.

All efficiency measures and energy education services are provided free of charge through New Jersey’s Board of Public Utilities and Clean Energy Program. The Comfort Partners Program is available to any New Jersey household with significant use, having an income at or below 225% of the federal poverty guidelines.

Said Eileen McGinnis, President of CMC: “Working in partnership with families to help them reduce their energy bills and help New Jersey meet its carbon reduction goals has been a tremendously rewarding experience. We have worked with PSE&G for 30 years and their programs have always stood out. We are thrilled to receive this recognition.”

“We are proud to have such strong representation of New Jersey builders, contractors and installers in the clean energy industry,” said BPU President Lee A. Solomon. “New Jersey is on the forefront of the green building industry and will continue to help residents save money, energy and the environment.”

About CMC Energy Services

CMC has conducted over 325,000 energy audits nationwide since 1977. Its core business is the design and implementation of energy efficiency programs for utilities, government agencies and thousands of households throughout the United States. The company’s long track record has allowed it to expand its focus to offer in-class energy audit training nationwide. CMC has trained 2,000 energy auditors over the past five years.

SOURCE CMC Energy Services

RELATED LINKS
http:/www.cmcenergy.com

New Vlingo iPhone App Now Available on App Store
Posted by guest in Uncategorized on 03 8th, 2010| icon3Comments Off

App delivers six voice-powered features including email, SMS paste, Facebook & Twitter updates, Google Maps, search the web and voice dial

CAMBRIDGE, MASS. (March 4, 2010) /PRNewswire/ — Vlingo Corporation today launched an enhanced version of its popular Vlingo for iPhone App, which is now available on the App Store. The app gives users the ability to send email and text messages simply by speaking into their iPhone. Unlike speech recognition apps that offer a single use only, Vlingo delivers up to six voice-powered features including: email, SMS Paste, social site updates, maps and voice dial. Vlingo for iPhone supports North American & UK English.

“Over the last year, millions of iPhone users who experienced the convenience and safety of our voice-powered app have asked for more ways to use it on the go,” said Dave Grannan, President & CEO at Vlingo. “Adding email and SMS Paste were natural extensions for busy users who want to experience better, faster ways to communicate. Now, with a single app, it’s easy to send an email or text, call a friend, search the web, update Facebook or Twitter, and use Google Maps simply by speaking into your iPhone.”

Feature enhancements include:

  • EMAIL: send an email by speaking a contact, subject and message body. For example, “Email Chris, Subject Tonight, Message Running a bit late!”
  • SMS Paste: send a text message by speaking a contact and message. Simply say, “Text Mike, Message How are you?
  • SEARCH: in addition to Google and Yahoo! search, Vlingo has added Bing to the mix. Just say, “Bing sushi restaurants in San Francisco,” and view results.
  • AUTO-LISTEN: voice recognition can be set to start automatically when the iPhone is turned on. Simply open Vlingo and speak in one easy step.
  • CONTACT SELECTION: when composing a text message, say your contact and the message in one fell swoop, “Text Erin, Message How are you?”

The Vlingo for iPhone App is available for free from the App Store on iPhone or at www.itunes.com/appstore/.

It includes voice dial, search, maps, Facebook and Twitter update functionality. The new email and SMS Paste messaging features can be added to the app for $6.99 each, or both for only $9.99.

About Vlingo

With Vlingo, users can instantly send a text or email message, call a friend, search the web, update their Facebook or Twitter status, use instant messaging, add contacts and calendar entries and more by just speaking into their phone. As the inventor of the mobile phone “voice user interface,” Vlingo is the only technology that allows people to use virtually any application on the phone simply by pressing a button and speaking to the phone. Founded in 2006, Vlingo is backed by Charles River Ventures, Sigma Partners, Yahoo! and AT&T and headquartered in Cambridge, Massachusetts. For more information, go to www.vlingo.com.

Human rights organization appalled at administration’s reported decision to try detainees in military courts after proclaiming they would be tried in federal courts; sends wrong message to friends and foes

WASHINGTON, March 5 /PRNewswire-USNewswire/ — Larry Cox, Amnesty International USA executive director, issued the following statement in response to news reports that the Obama administration is considering to try 9/11 detainees in military commissions after stating that the men would be tried in federal courts. A final decision is expected within the next two weeks:

“Hope and change will not rectify the damage today to the United States’ international reputation. Change requires more than hope; it requires action and resolve.

“Unfortunately when it comes to resolving Guantanamo, action and resolve seem currently absent in the White House.

“Military commissions were created to consider evidence too inadequate to submit to a valid court. The commissions do not conform to the due process standards established under international law and do not have legitimacy in the eyes of the global community.

“The United States is just beginning to restore a measure of its credibility as a champion of human rights on the international stage. In one stroke, President Obama could reverse that hard-won progress.

“The hypocrisy shown by this possible decision has no bounds. The administration is scheduled to release the U.S. Department of State Country Reports on Human Rights Practices on Tuesday, March 9, assessing human rights around the world. It is rather difficult to criticize the human rights records of other countries while the U.S. government still continues its absurd process of trying some detainees in kangaroo courts and holding others indefinitely.”

Amnesty International is a Nobel Peace Prize-winning grassroots activist organization with more than 2.2 million supporters, activists and volunteers in more than 150 countries campaigning for human rights worldwide. The organization investigates and exposes abuses, educates and mobilizes the public, and works to protect people wherever justice, freedom, truth and dignity are denied.

For more information, please go to www.amnestyusa.org

SOURCE Amnesty International

IKEA Holiday Soft Toy Sales Support Global UNICEF And Save the Children Educational Programs.

CONSHOHOCKEN, Pa., March 3 /PRNewswire/ — No one can dispute. Every child should be given the opportunity to have a good education. It’s their future. Our future. It’s a child’s right. Yet everyday, millions of children around the world don’t have access to a quality education. It could be lack of materials, quality trained teachers, disabilities; the reasons are long and complex.

IKEA believes children are the most important people in the world. And every year, during holiday shopping time, IKEA reaches out to its customers to give back through the sale of their soft toy sales campaign titled One euro is a fortune. For every IKEA Soft Toy sold between November 1 – December 24, 1 euro (approximately $1.47 US dollar)* goes to IKEA global partners UNICEF and Save the Children to support children’s educational needs in developing areas such as Asia, Africa, China, Viet Nam and many others.

Since the program inception in 2003, IKEA has raised over $35 million US dollars globally from in-store IKEA soft toy sales (November 1 – December 24th) and contributed to improving education for approximately 8 million children in more than 30 countries. The past 2009 year campaign raised over $10 million dollars, a record high in past donations. The Soft Toy campaign is driven by the IKEA Social Initiative; a commitment to developing communities with the mission to improve children’s rights and opportunities.

IKEA supports UNICEF and Save the Children’s position – all children have a right to access a quality education that prepares them for the widest range of opportunities in life. Yet in 2006, 93 million children were not in school. And almost 80 per cent of these children live in sub-Saharan Africa and South Asia.

UNICEF will direct this year’s funding to its “Schools for Africa” education program with a focus on Child Friendly Schools in Burkina Faso, Ethiopia, Madagascar, Mali, Niger and South Africa.

Through the Child Friendly Schools approach in Niger, UNICEF supports the training of school management committees, the building and equipment for classrooms and the training of new teachers. The objective is to provide 50,000 children from rural areas with access to quality education in primary schools, and to engage parents in the school management process and train primary school teachers.

“IKEA has been a key partner of UNICEF for many years, contributing to our programs to save and improve the lives of children worldwide,” said President and CEO of the U.S. Fund for UNICEF Caryl Stern. “With the help of record high donations this past year, we continue to promote the rights of every child to a healthy, secure childhood and access to quality education. UNICEF is proud to have a strong corporate partner with a deep commitment to social responsibility and direct engagement with issues affecting children and we hope this important partnership stays strong for many years to come.”

Save the Children will use the 2009 donation for the following programs; in Russia to combat discrimination of disabled children, in Albania to improve learning for children at risk of exploitation and trafficking, in Vietnam to increase access to quality basic education for disadvantaged children, and in Bangladesh to improve educational services for children of indigenous groups.

“We are very grateful to IKEA for their generous support, which has enabled us to provide quality education to children living in some of the poorest, most remote communities in the world,” said Charlie MacCormack, President and CEO of Save the Children. “Through our partnership, we have been able to reach thousands of young people who would otherwise have little opportunity to learn and develop the skills they need for the future.”

Through the commitment of IKEA customers, IKEA has been able to increase its support to UNICEF and Save the Children each year, making a substantial impact on improving the education of millions of children. Additionally, IKEA remains the largest global corporate donor to UNICEF with donations exceeding $180 million dollars.

*With each purchase, between November 1 – December 24, approximately 1 euro is split between UNICEF and Save the Children’s educational programs.

About IKEA: IKEA places great value on life at home. Since its 1943 founding in Sweden, IKEA has offered home furnishings and accessories of good design and functional living solutions at prices so low that the majority of the people can afford them. Currently there are more than 300 IKEA stores in 37 countries, including 48 in North America (11 in Canada; 37 in the US). IKEA has six distribution centers in North America, with a manufacturing facility in Danville, VA. IKEA has been named to BusinessWeek’s List of The Best Global Brands (August 7, 2006) and for four consecutive years, Working Mother magazine’s annual list of the “100 Best Companies for Working Mothers.” IKEA was listed in March 2007, on Fast Company’s Fast 50, for its environmentally responsible products, as well as five consecutive years, Training magazine’s annual list of top companies that excel at human capital development. IKEA incorporates environmentally friendly efforts into day-to-day business and continuously supports initiatives that benefit causes such as children and the environment including UNICEF, Save the Children and American Forests. To visit the IKEA Web site, please go to www.IKEA-usa.com. To learn more about IKEA environmental and social responsibility actions and programs, visit http://www.ikea.com/ms/en_US/about_ikea/index.html.

About UNICEF: UNICEF has saved more children’s lives than any other humanitarian organization in the world. Working in over 150 countries, UNICEF provides children with health care, clean water, nutrition, education, emergency relief, and more. The U.S. Fund for UNICEF supports UNICEF’s work through fundraising, advocacy, and education in the United States. UNICEF is at the forefront of efforts to reduce child mortality worldwide. There has been substantial progress—the annual number of under-five deaths dropped from 13 million in 1990 to 8.8 million in 2008. But still, 24,000 children die each day from preventable causes. Our mission is to do whatever it takes to make that number zero by giving children the essentials for a safe and healthy childhood. For more information, visit www.unicefusa.org.

Save The Children: Save the Children is the leading independent organization creating lasting change for children in need in the United States and around the world. For more than 75 years, Save the Children has been helping children survive and thrive by improving their health, education and economic opportunities and, in times of acute crisis, mobilizing rapid life-saving assistance to help children recover from the effects of war, conflict and natural disasters. For more information, please visit www.savethechildren.org. Save the Children USA is a member of the International Save the Children Alliance, a global network of 29 independent Save the Children organizations working to ensure the well-being and protection of children in more than 120 countries.

SOURCE IKEA

RELATED LINKS
http://www.IKEA-usa.com

ARMONK, N.Y., March 2 /PRNewswire-FirstCall/ — IBM ( IBM) today announced that it has completed the acquisition of National Interest Security Company, LLC (NISC), a privately held company headquartered in Fairfax, VA. Financial terms were not disclosed. The companies had announced a definitive agreement in January to pursue the acquisition.

The business will be integrated into IBM Global Business Services, operating initially as a wholly-owned subsidiary.

The combined offerings will enable IBM to expand its capabilities with federal, state and local government entities, particularly in the fast-growing areas of defense, healthcare, energy, logistics and security. NISC’s deep federal expertise will complement IBM’s existing public sector offerings and the recently launched Business Analytics and Optimization (BAO) Services for Public Sector.

IBM’s public sector BAO team works with government agencies utilizing advanced analytics to transform ordinary data into predictive intelligence, helping agencies improve the speed and quality of their decision making.

“With IBM’s analytic and innovation prowess, and NISC’s industry knowledge and experience in defense, healthcare, energy and infrastructure management services, we’ll bring an unprecedented level of service and support to our government clients,” said Chuck Prow, managing partner, public sector, IBM Global Business Services.

NISC, which has 1,000 employees, has expertise in systems engineering, biometrics, document and media exploitation, systems integration, software development, enterprise architecture, security, information assurance, analysis support and critical infrastructure protection.

For more on IBM, visit: http://www.ibm.com/smarterplanet/us/en/

Contact information:
Steven Tomasco
IBM Media Relations
917-687-4588
stomasc@us.ibm.com

SOURCE IBM

RELATED LINKS
http://www.ibm.com

VH1 New Original Series Set to Premiere on Monday, March 15th at 10 PM ET/PT*

Catch a Sneak Peek of the Premiere Episode on VH1.com Beginning Friday, March 12

LOS ANGELES, March 1 /PRNewswire/ — No matter where you are in the world, chances are, you know that Jessica Simpson is no stranger to the spotlight. Her hit pop and country songs, movies, television and eponymous collection of shoes, clothes, bags etc. have helped to keep her in America’s eye, but we all know Jessica for more than just her career achievements. Jessica has been followed, studied and scrutinized since she released her first hit single at the age of 19. Now, Jessica turns the tables on our culture and cultures all over the world in her new original series on VH1, “Jessica Simpson’s The Price of Beauty.” The series is set to premiere on Monday, March 15 at 10PM ET/PT.*

In the new VH1 docu-series, produced by RDF USA (”Wife Swap”, “Secret Millionaire”), Jessica travels to Japan, Thailand, France, Brazil, Uganda, Morocco, and India then back home to Los Angeles to meet every day women and some local pop culture icons. She examines the local fashions, dietary fads and beauty regimes and even participates in some extreme practices in order to reveal what constitutes beauty in these foreign cultures.

Viewers can catch a sneak peek of the season’s first episode on VH1.com on Friday, March 12. Subsequent episodes will be available on VH1.com the morning after they air. Additional video content from “Jessica Simpson’s The Price of Beauty” including extras from each episode will be available on VH1.com and on VH1 Mobile throughout the season.

VH1 has teamed up with Operation Smile, who are featured in several episodes of the series, to encourage consumers to share their smile to create a smile mosaic and raise money to give children all over the world the smile they deserve. All smiles collected via mobile messaging, online uploads and street marketing will become part of a mosaic composite featuring photos from “Jessica Simpson’s The Price of Beauty.” The mosaic will live online at VH1smile.com. People can also send a photo of their smile using their mobile phones using the code 80366. For every smile shared, $1 will be donated to Operation Smile by VH1 up to $10,000. In addition, consumers will be encouraged to donate to Operation Smile on their own by texting SMILE to 90999 to donate $5 automatically. They can also go to OperationSmile.org to donate. Operation Smile is a not-for-profit that performs life-changing surgery on children with facial deformities worldwide.

“Jessica Simpson’s The Price of Beauty” is executive produced by Chris Coelen and Claire O’Donohoe for RDF USA. Jessica Simpson and Joe Simpson also serve as executive producers. Executive producing for VH1 are Jeff Olde, Jill Holmes, and Sean Boyle.

VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 95 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1 Mobile, VH1Games and extensive broadband video on VH1.com. Connect with VH1 at VH1.com.

*All times ET/PT

SOURCE VH1

RELATED LINKS
http://www.vh1.com

CHICAGO, Feb. 26 /PRNewswire/ — As Congress continues to investigate the potential safety concerns that sparked recent Toyota recalls, consumer interest in popular new Toyota cars and trucks continues to slide on Cars.com.

The Camry, which once owned the largest share of consumer contacts to dealers among midsized sedans during the height of the Cash for Clunkers program, now ranks 5th behind the Honda Accord, Hyundai Sonata, Nissan Altima and Ford Fusion.

“It’s clear that the constant government and media scrutiny of safety issues with the various recalled Toyota products has affected which vehicles consumers are considering on Cars.com,” said Cars.com Editor in Chief, Patrick Olsen. “What remains to be seen is how much damage has been done and which manufacturer will be the beneficiary of Toyota’s current troubles.”

In the midsized sedan category, Hyundai has benefited both from Toyota’s problems as well as from an aggressive marketing program that included advertising in the Super Bowl to boost consumer interest in their newly redesigned Sonata. The Sonata, which ranked 8th in the midsized sedan category before the Toyota’s recall now ranks 2nd.

Prior to the recall, the Toyota Corolla ranked near the top of new compact cars in terms of the amount of consumer contacts to dealers. The Corolla was neck and neck with the Honda Civic and Volkswagen Jetta before the recall, but post-recall, the Corolla now ranks 8th among compact cars on Cars.com.

When it comes to full-sized pickup trucks, the Tundra hit a peak in May 2009 when it commanded 17 percent of the consumer contacts to dealers through Cars.com. After the recall, the Tundra’s share on Cars.com has dropped by more than half, to 8 percent.

For more information about Toyota’s recall, visit Cars.com.

About Cars.com

Cars.com is the leading destination for online car shoppers, offering credible, easy-to-understand information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. With comprehensive pricing information, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and a large selection of new- and used-car inventory, Cars.com puts millions of car buyers in control of their shopping process with the information they need to make confident buying decisions.

Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo ( BLC), Gannett Co., Inc. ( GCI), The McClatchy Company ( MNI), Tribune Company and The Washington Post Company ( WPO).

SOURCE Cars.com

RELATED LINKS
http://www.cars.com

FT. LAUDERDALE, Fla., Feb. 24 /PRNewswire/ — On Sunday, February 14, the first annual ANF Group’s Tour de Broward presented by zMotion, raised $250,000 toward the building of Broward County’s only free-standing children’s hospital.

Hosted by Joe DiMaggio Children’s Hospital at Miramar Regional Park, Zimmerman Advertising’s Team zMotion had 75 riders participate in the ride (50K or 100K), run (5K), walk (3K) and spin that boasted 2,500 total participants and 200 volunteers.

The funds raised for the building campaign will go towards a new facility that will include pediatric cancer treatment, open-heart surgery and end-stage renal disease. Reggae-fusion singer and rapper Sean Kingston was on hand at the event, having pledged to raise $1 million for the construction. All donations of $5.00 or more received a Sean Kingston “Building for Tomorrow” wristband.

“The first annual Tour de Broward was a fantastic event. Lots of people came out to support a good cause despite the frigid temperatures, including riders, runners, walkers, volunteers, vendors and performers – everybody was a real trooper,” said Pat Patregnani, founder of Team zMotion and President of Zimmerman Advertising. “It was especially great to have Sean Kingston’s support before and during the event – he was lots of fun!”

To find out more about zMotion, upcoming events, advocacy efforts and more, visit www.zmotion.org.

About zMotion

zMotion is a Zimmerman Advertising Team. zMotion has become a visible force in the South Florida cycling community. We ride to raise money in the fight against MS. We ride to live healthy and enjoy life. We ride because we care. And we ride because we can. We are blessed with good health and the freedom to enjoy this great sport. For more information, visit zMotion.org.

SOURCE Zimmerman Advertising

RELATED LINKS
http://www.zmotion.org

On Average, 3 Million More People Talking about Each Advertiser after First Five Days of Olympics Coverage

NEW BRUNSWICK, N.J., Feb. 23 /PRNewswire/ — The Keller Fay Group (www.kellerfay.com) today released initial results from a survey of American consumers to assess the impact of Olympics advertising on consumer word of mouth about brands. Five days into the Olympics, the study projected an average of 3 million more people talking about each advertiser, compared to a benchmark set during the six weeks prior to the start of the Games.

The study, conducted for Olympics broadcaster NBC Universal, was based on a total of 4,211 online interviews with consumers 18 to 54 years of age, including a wave of 1,277 interviews conducted between the Opening Ceremony on February 12 and midnight on Feb. 17. The study utilizes Keller Fay’s ongoing TalkTrack® system for measuring all forms of word of mouth, including online, face-to-face, and over the phone conversations.

The study also found:

  • Two-thirds (65%) of conversations about advertiser brands were positive compared to only 6% negative, a ratio of 11-1 positive to negative, which compares favorably to the norm of 7-1 in other studies by Keller Fay.
  • Compared to the pre-Olympics benchmark, advertiser WOM levels were 41% higher, on average, for TV viewers of the Olympics, and 84% higher for people following the Olympics on television and on the internet and/or mobile device. People who are spending 3+ hours following the Olympics each day were 63% more likely to talk about the advertisers compared to the benchmark.

“Our study takes advantage of NBC’s Olympics coverage — it’s been called a ‘billion dollar laboratory’ — to test our hypothesis that advertising on TV and online is a powerful driver of consumer word of mouth and advocacy, which marketers already know is the most powerful channel to motivate purchasing,” said Ed Keller, CEO of Keller Fay. “Less than halfway through the Games, the results are already exceeding our expectations, with many more days remaining to build word of mouth momentum.”

The Keller Fay Group is the first full-service market research company focused exclusively on word of mouth (WOM) marketing. In addition to TalkTrack®, their syndicated study of all word of mouth (offline and online), they offer a complete array of custom research services related to WOM.

SOURCE The Keller Fay Group

RELATED LINKS
http://www.kellerfay.com

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